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This web site had the following on the web page, "Wavertree Apartments Off-Campus Living in Flagstaff." We noticed that the web page said " Wavertree Apartments offers comfortable, affordable off-campus living in Flagstaff, Arizona." It also said " The apartments were designed for students specifically. Wavertree Apartments are conveniently located less than five minutes by car and ten minutes by foot from the NAU campus, Coconino Community College and downtown Flagstaff. Visit the Wavertree Apartments for your off-campus housing needs. Click on photo to view gallery." The header had wavertree apartments as the highest ranking optimized keyword. It is followed by wavertree, apartments, and flagstaff which isn't as ranked as highly as wavertree apartments. The next words wavertreeapts.com uses is flagstaff apartments. off-campus was included and will not be seen by search engines.